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Strategic Management and Competitive Advantage

Strategic Management and Competitive Advantage - 4th edition

ISBN13: 978-0132546423

Cover of Strategic Management and Competitive Advantage 4TH 12 (ISBN 978-0132546423)
ISBN13: 978-0132546423
ISBN10: 0132546426
Cover type:
Edition/Copyright: 4TH 12
Publisher: Pearson
Published: 2012
International: No

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Strategic Management and Competitive Advantage - 4TH 12 edition

ISBN13: 978-0132546423

Jay B. Barney

ISBN13: 978-0132546423
ISBN10: 0132546426
Cover type:
Edition/Copyright: 4TH 12
Publisher: Pearson

Published: 2012
International: No
Summary

Core strategic management concepts without the excess.

Just the essentials Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

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