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Strategic Management and Competitive Advantage : Concepts

Strategic Management and Competitive Advantage : Concepts - 06 edition

ISBN13: 978-0131547162

Cover of Strategic Management and Competitive Advantage : Concepts 06 (ISBN 978-0131547162)
ISBN13: 978-0131547162
ISBN10: 013154716X
Cover type:
Edition/Copyright: 06
Publisher: Prentice Hall, Inc.
Published: 2006
International: No

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Strategic Management and Competitive Advantage : Concepts - 06 edition

ISBN13: 978-0131547162

Jay Barney and William Hesterly

ISBN13: 978-0131547162
ISBN10: 013154716X
Cover type:
Edition/Copyright: 06
Publisher: Prentice Hall, Inc.

Published: 2006
International: No
Summary

For undergraduate or MBA courses in strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Table of Contents

PART ONE. The Tools of Strategic Analysis

Chapter 1. What Is Strategy and the Strategic Management Process?
Chapter 2. Evaluating a Firm's External Environment
Chapter 3. Evaluating a Firm's Internal Capabilities

PART TWO. Business Level Strategies

Chapter 4. Cost Leadership
Chapter 5. Product Differentiation

PART THREE. Corporate Strategies

Chapter 6. Vertical Integration
Chapter 7. Corporate Diversification
Chapter 8. Organizing to Implement Corporate Diversification
Chapter 9. Strategic Alliances
Chapter 10. Mergers and Acquisitions

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