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Strategic Management and Competitive Advantage : Concepts - 06 edition

Strategic Management and Competitive Advantage : Concepts (ISBN10: 013154716X; ISBN13: 9780131547162)
ISBN13: 978-0131547162
ISBN10: 013154716X

Summary: For undergraduate or MBA courses in strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Edition/Copyright: 06
Cover:
Publisher: Prentice Hall, Inc.
Year Published: 2006
International: No

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