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Strategic Management and Competitive Advantage : Concepts

Strategic Management and Competitive Advantage : Concepts - 06 edition

Strategic Management and Competitive Advantage : Concepts - 06 edition

ISBN13: 9780131547162

ISBN10: 013154716X

Strategic Management and Competitive Advantage : Concepts by Jay Barney and William Hesterly - ISBN 9780131547162
Edition: 06
Copyright: 2006
Publisher: Prentice Hall, Inc.
Published: 2006
International: No
Strategic Management and Competitive Advantage : Concepts by Jay Barney and William Hesterly - ISBN 9780131547162

ISBN13: 9780131547162

ISBN10: 013154716X

Edition: 06

Other Editions of Strategic Management and Competitive Advantage : Concepts

Summary

For undergraduate or MBA courses in strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Table of Contents

Table of Contents

PART ONE. The Tools of Strategic Analysis

Chapter 1. What Is Strategy and the Strategic Management Process?
Chapter 2. Evaluating a Firm's External Environment
Chapter 3. Evaluating a Firm's Internal Capabilities

PART TWO. Business Level Strategies

Chapter 4. Cost Leadership
Chapter 5. Product Differentiation

PART THREE. Corporate Strategies

Chapter 6. Vertical Integration
Chapter 7. Corporate Diversification
Chapter 8. Organizing to Implement Corporate Diversification
Chapter 9. Strategic Alliances
Chapter 10. Mergers and Acquisitions

Other Editions of Strategic Management and Competitive Advantage : Concepts

Strategic Management and Competitive Advantage : Concepts by Jay Barney and William Hesterly - ISBN 9780136135203