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Strategic Management and Competitive Advantage : Concepts - 3rd edition

Strategic Management and Competitive Advantage : Concepts (ISBN10: 0136094589; ISBN13: 9780136094586)
ISBN13: 978-0136094586
ISBN10: 0136094589

This edition has also been released as:
ISBN13: 978-0136111634
ISBN10: 0136111637

Summary: Core strategic management concepts without the excess. What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy For readers interested in learning the fundamental concepts of stra ...show moretegic management, without having to skim through pages of irrelevant bulk. ...show less

Edition/Copyright: 3RD 10
Cover: Hardcover
Publisher: Prentice Hall, Inc.
Published: 09/25/2009
International: No



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