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Strategic Management and Competitive Advantage : Concepts

Strategic Management and Competitive Advantage : Concepts - 3rd edition

ISBN13: 978-0136094586

Cover of Strategic Management and Competitive Advantage : Concepts 3RD 10 (ISBN 978-0136094586)
ISBN13: 978-0136094586
ISBN10: 0136094589
Cover type: Hardback
Edition: 3RD 10
Copyright: 2010
Publisher: Prentice Hall, Inc.
Published: 2010
International: No

List price: $223.25

Strategic Management and Competitive Advantage : Concepts - 3RD 10 edition

ISBN13: 978-0136094586

Jay Barney and William Hesterly

ISBN13: 978-0136094586
ISBN10: 0136094589
Cover type: Hardback
Edition: 3RD 10
Copyright: 2010
Publisher: Prentice Hall, Inc.
Published: 2010
International: No
Summary

Core strategic management concepts without the excess. What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.