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Strategic Management of Health Care Organizations

Strategic Management of Health Care Organizations - 6th edition

ISBN13: 978-1405179188

Cover of Strategic Management of Health Care Organizations 6TH 08 (ISBN 978-1405179188)
ISBN13: 978-1405179188
ISBN10: 140517918X
Cover type: Hardback
Edition/Copyright: 6TH 08
Publisher: Blackwell Publishers
Published: 2008
International: No

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Strategic Management of Health Care Organizations - 6TH 08 edition

ISBN13: 978-1405179188

Linda E. Swayne

ISBN13: 978-1405179188
ISBN10: 140517918X
Cover type: Hardback
Edition/Copyright: 6TH 08
Publisher: Blackwell Publishers

Published: 2008
International: No
Summary

The revised and updated edition of this classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care.

--Demonstrates how strategic managers may become strategic thinkers
--Shows how to develop and document a plan of action through strategic planning
--Teaches managers to evaluate strategic plans, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis.
--Provides strategic momentum "maps" and other tools for evaluating the changing environment, analyzing data, and developing new strategic directions
--Consists of ten revised chapters that contain new or updated Introductory Incidents and Perspectives
--Appendix A has been revised to match new strategic thinking and implement the strategic momentum model
--Contains 8 new cases plus 4 completely updated classics.

A designated textsite featuring an Instructor's Manual, downloadable exhibits from

Author Bio

Peter Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization & Policy in the Lister Hill Center for Health Policy at the School of Public Health at the University of Alabama at Birmingham.

W. Jack Duncan is Professor and Univeristy Scholar in Management in the Graduate School of Management and Professor of Health Care Organization & Policy and Senior Scholar in the Lister Hill Center for Health Policy at the School of Public Health at the University of Alabama at Birmingham.

Linda E Swayne is Professor and Chair, Department of Marketing in the Belk College of Business Administratioinand Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte.

Table of Contents



Pt. I Strategic Management 1

Ch. 1 The Nature of Strategic Management 3

Ch. 2 Understanding and Analyzing the General and Health Care Environment 34

Ch. 3 Service Area Competitor Analysis 74

Ch. 4 Internal Environmental Analysis and Competitive Advantage 123

Ch. 5 Directional Strategies 159

Ch. 6 Developing Strategic Alternatives 195

Ch. 7 Evaluation of Strategic Alternatives and Strategic Choice 244

Ch. 8 Value Adding Service Delivery Strategies 293

Ch. 9 Value Adding Support Strategies 329

Ch. 10 Communicating the Strategy and Developing Action Plans 365

Pt. 2 Appendices 391

App. A Analyzing Strategic Health Care Cases 393

App. B Financial Analysis for Health Care Organizations 405

Pt. 3 Cases in the Health Care Sector: Cases 1-20 429

Index 839

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