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Strategic Market Management - 8th edition

by David A. Aaker

Strategic Market Management (ISBN10: 0470056231; ISBN13: 9780470056233)
ISBN13: 978-0470056233
ISBN10: 0470056231

Summary: Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making. By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book helps managers identify and evaluate numerous strategic investment alternatives. This new update prov ...show moreides greater emphasis on external market analysis, including the value proposition, product category analysis, the value of relevance, and competitor analysis. ...show less

Edition/Copyright: 8TH 08
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 03/09/2007
International: No

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