EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
Strategic Marketing Management

Strategic Marketing Management - 6th edition

ISBN13: 978-1936572007

Cover of Strategic Marketing Management 6TH 11 (ISBN 978-1936572007)
ISBN13: 978-1936572007
ISBN10: 1936572001
Cover type:
Edition/Copyright: 6TH 11
Publisher: Cerebellum Corporation
Published: 2011
International: No

List price: $39.95

USED
Sold Out
FREE Shipping on $25+
  • Check back soon!
  • 30-Day Returns
  • Condition: Very Good
Sold Out
rental
$20.99
Save $18.96 (47%)


Ships from $5.99
  • Free Return Shipping
  • Due back 12/18/2015
  • CDs or access codes
    may not be included

Other Editions for Strategic Marketing Management

More Shipping Options

Strategic Marketing Management - 6TH 11 edition

ISBN13: 978-1936572007

Alexander Chernev

ISBN13: 978-1936572007
ISBN10: 1936572001
Cover type:
Edition/Copyright: 6TH 11
Publisher: Cerebellum Corporation

Published: 2011
International: No
Summary

Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

List price: $39.95
  • Rental
  • $20.99
  • Marketplace
  • From

Other Editions for Strategic Marketing Management

Cover of Strategic Marketing Management 7th edition

Strategic Marketing Management - 7th edition

ISBN13: 978-1936572151
More Shipping Options