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Strategic Marketing Management - 6th edition

Strategic Marketing Management (ISBN10: 1936572001; ISBN13: 9781936572007)
ISBN13: 978-1936572007
ISBN10: 1936572001

Summary: Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy fo ...show morer day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs. ...show less

Edition/Copyright: 6TH 11
Cover: Paperback
Publisher: Cerebellum Corporation
Year Published: 2011
International: No



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