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Strategic Writing : Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication - 05 edition

Strategic Writing : Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication (ISBN10: 0205405738; ISBN13: 9780205405732)
ISBN13: 978-0205405732
ISBN10: 0205405738

Summary: Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing with clear, concise instructions for nearly 40 documents.

This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, it is ideal for classroom use.

Edition/Copyright: 05
Cover: Spiral
Publisher: Allyn & Bacon, Inc.
Published: 07/09/2004
International: No

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