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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More - 2nd edition

by Charles Marsh

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (ISBN10: 0205591620; ISBN13: 9780205591626)
ISBN13: 978-0205591626
ISBN10: 0205591620

Summary: Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2nd edition is the ideal writing guide for p ...show moreublic relations as well as for other disciplines. ...show less

Edition/Copyright: 2ND 09
Cover: Spiral
Publisher: Allyn & Bacon, Inc.
Published: 07/21/2008
International: No

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2009 Paperback Second Edition Like New NICE BOOK! SPIRAL BOUND. VERY MILD WEAR ON COVER, CLEAN PAGES, NO MARKINGS. Description: Strategic Writing emphasizes the strategic, goal-oriented mission of h ...show moreigh-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2nd edition is the ideal writing guide for public relations as well as for other disciplines. ...show less
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Boston, MA 2008 Spiralbound 2nd ed. Fair. 264 p. Contains: Illustrations, black & white, Figures.
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