EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
Strategies for the New Health Care Marketplace : Managing the Convergence of Consumerism and Technology

Strategies for the New Health Care Marketplace : Managing the Convergence of Consumerism and Technology - 01 edition

ISBN13: 978-0787955939

Cover of Strategies for the New Health Care Marketplace : Managing the Convergence of Consumerism and Technology 01 (ISBN 978-0787955939)
ISBN13: 978-0787955939
ISBN10: 0787955930
Cover type:
Edition/Copyright: 01
Publisher: John Wiley & Sons, Inc.
Published: 2001
International: No

USED
Sold Out
FREE Shipping on $25+
  • Check back soon!
  • 30-Day Returns
  • Condition: Very Good
Sold Out
More Shipping Options

Strategies for the New Health Care Marketplace : Managing the Convergence of Consumerism and Technology - 01 edition

ISBN13: 978-0787955939

Dean C. Coddington, Keith D. Moore and Elizabeth A. Fischer

ISBN13: 978-0787955939
ISBN10: 0787955930
Cover type:
Edition/Copyright: 01
Publisher: John Wiley & Sons, Inc.

Published: 2001
International: No
Summary

A leader's guide to the new health care marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology. Strategies for the New Health Care Marketplace gives health care professionals--executives, physicians, managers, and educators--strategic guidance on better serving patients of the U.S. health care system as it strives to be more responsive and efficient. It identifies and assesses the key strategies a wide variety of health care organizations should consider as they attempt to position themselves for the future.

The authors detail the four most likely scenarios to emerge in health care's near future and guide health care leaders in planning for the changes to come. They examine the increasing demand for health care services and the changes in the way health decisions are made, discuss what consumers want out of their health care system, identifying nine value-added characteristics patients now demand. They show how health care organizations can better meet the needs of the new consumer-driven marketplace. And they discuss management and governance issues that will become increasingly important for health care organizations as they prepare for the new health care marketplace.

Author Bio

Coddington, Dean C. : McManis Consultants.


Moore, Keith D. : McManis Consultants.


Fischer, Elizabeth A. : McManis Consultants.

Table of Contents

Foreword
Roger L. Gilbertson, M.D.
Part One: Understanding the Health Care Marketplace.

An Environmental Assessment of Today's Health Care Marketplace.
Quality of Care and the Informed Consumer.
Service, Convenience, and Access.
Affordability, Choice, and Personal Relationships.
Innovation in Health Care: The Next Wave.

Part Two: Health Care Delivery and Financing Systems: Developing Strategies in Anticipation of Fundamental Change.

Strategies for Physicians and Medical Groups.
Strategies for Physician Networks.
Strategies for Hospitals and Multihospital Systems.
Strategies for Academic Medical Centers and Specialty Hospitals.
Strategies for Integrated Health Care Systems.
Strategies for Other Types of Health Care Services.
Strategies for Health Plans.

Part Three: Positioning Health Care for the Twenty-First Century.

Leadership and Management in the New Health Care Marketplace.
Governance in Health Care.
Health Care Marketing, Mass Customization, and Branding.
Part Four: The Future of Health Care: Essentials for Success in the New Consumer-Oriented Marketplace.
Successful Health Care Organizations of the Future.
Health Care Myths and Realities.

Appendix: Planning for the New Health Care Marketplace.
References.
Index.

List price: $0.00
  • Marketplace
  • From
More Shipping Options