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Strategy : Winning in Marketplace (Cloth)

Strategy : Winning in Marketplace (Cloth) - 04 edition

ISBN13: 978-0072918946

Cover of Strategy : Winning in Marketplace (Cloth) 04 (ISBN 978-0072918946)
ISBN13: 978-0072918946
ISBN10: 0072918942
Edition: 04
Copyright: 2004
Publisher: Richard D. Irwin, Inc.
Published: 2004
International: No

Strategy : Winning in Marketplace (Cloth) - 04 edition

ISBN13: 978-0072918946

Arthur A. Thompson, John E. Gamble and A. J. Strickland

ISBN13: 978-0072918946
ISBN10: 0072918942
Edition: 04
Copyright: 2004
Publisher: Richard D. Irwin, Inc.
Published: 2004
International: No

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this new first edition offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this first edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence. Another hallmark of this new product is the package of Thompson/Gamble/Strickland cases and related teaching notes. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. Having written scores of cases themselves and having a combined experience of 70 years teaching this particular course, they are very skilled in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of the latest and best cases flush with valuable teaching points and lessons for students.


  • Thompson/Gamble/Strickland's Strategy: Winning in the Marketplace is the perfect answer for instructors who are desperately searching for a streamlined text for their course, something shorter that can readily be covered in one semester and that won't overwhelm students.
  • Thompson/Gamble/Strickland's Strategy: Winning in the Marketplace provides a streamlined presentation of core concepts and analytical techniques; students and professors alike appreciate the succinctness of the material (9 chapters, or approximately 300 pages of chapter concepts).
  • Excellent cases and superior case notes have long been a hallmark of the Thompson/Gamble/Strickland products. This new work is no exception to that well-established rule. In addition to all-new cases, Strategy: Winning in the Marketplace places an emphasis on shorter cases; most are under 20 pages and many are under 15 pages.
  • Chapter discussions cut straight to the chase about what students really need to know and understand. However, the authors have been careful to ensure that there's plenty of substance in these discussions and ample rigor to stimulate student learning.
  • This new work integrates important material on internet business models and strategies throughout; this is because so many companies worldwide have incorporated ebusiness technologies, blurring the distinction between traditional companies and dot-com enterprises. However, the distinctive elements of the strategies of dot-com enterprises are given thorough treatment.
  • Strategy: Winning inthe Marketplace is pedagogically rich. In addition to short 'strategy-in-action' capsules which bring examples of real-world domestic and international companies into the text discussion, this new work features interesting end-of-chapter exercises which instructors can use as a partial substitute for case assignments. A terrific interior design enhances readability and comprehension and includes more figures and graphics than previous works by these authors.

Table of Contents

Part I: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?

Part II: Core Concepts and Analytical Tools

Chapter 2: Analyzing a Company's External Environment
Chapter 3: Analyzing A Company's Resources and Competitive Position

Part II: Crafting the Strategy

Chapter 4: Crafting a Strategy: The Quest for Competitive Advantage
Chapter 5: Competing in Foreign Markets
Chapter 6: Diversification: Managing a Set of Businesses

Part III: Executing the Strategy

Chapter 7: Building a Capable Organization
Chapter 8: Managing Internal Operations: Five Strategy-Executing Challenges
Chapter 9: Corporate Culture and Leadership

Part IV: Cases in Crafting and Executing Strategy

Section A: Crafting Strategy in Single-Business Companies
Case 1: Whole Foods Market
Case 2: mGames
Case 3: Sears Roebuck
Case 4: WGirl, WBoy Calendars
Case 5: Competition in the Bottled Water Industry
Case 6: Dell Computer in 2003
Case 7: Green Mountain Coffee Roasters
Case 8: Ocean Spray Cranberries in 2003
Case 9: Pacific Cataract and Laser Institute
Case 10: Valassis Communications
Case 11: Artemis Images
Case 12: Callaway Golf Company: Sustaining Advantage in a Changing Industry
Case 13: Microsoft's XBox
Case 14: The U.S. Publishing Industry in 2001 (A)?Industry Dynamics
Case 15: The U. S. Publishing Industry in 2001 (B)?eBooks and ePublishing
Case 16: Alltrista Corp.'s Entry into the Home Canning Market in Hungary
Case 17: Global Market Opportunity in the Olive Oil Industry: The Case of Baser Food
Case 18: The Earth-Moving Equipment Industry
Section B: Crafting Strategy in Diversified Companies
Case 19: Smucker's Acquisition of Jif and Crisco
Case 20: Diageo, PLC
Case 21: LVMH's Diversification Strategy in Luxury Goods
Section C: Cases in Executing Strategy
Case 22: Robin Hood
Case 23: Howard Distribution Company: Turmoil at the Top
Case 24: The Transformation of BP
Case 25: Maple Leaf Foods: Leading Six Sigma Change
Case 26: Kmart: Striving for a Comeback
Case 27: The Portman Ritz Carlton Shanghai: Asia's Best Employer
Case 28: Continental Airlines: Sustaining the Turnaround
Case 29: Southwest Airlines: Culture, Values, and Operating Practices
Section D: Strategy, Ethics, and Social Responsibility
Case 30: The Collapse of Enron
Case 31: Smithfield Foods: When Growing the Business Damages the Environment
Case 32: Whirlpool Financial Corporation and the Sale of Dish Antennas

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