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Strategy : Winning in the Marketplace : Core Concepts, Analytical Tools, Cases (Cloth) - 2nd edition

Strategy : Winning in the Marketplace : Core Concepts, Analytical Tools, Cases (Cloth) (ISBN10: 0072989904; ISBN13: 9780072989908)
ISBN13: 978-0072989908
ISBN10: 0072989904

This edition has also been released as:
ISBN13: 978-0073203133
ISBN10: 0073203130

Summary: Virtually all cases are new or revised from the previous edition keeping this as one of the best case selections available.

Chapter 1 on What is Strategy", has been extensively updated

Part 5, "Executing Strategy" has been streamlined and is now covered in 2 chapters instead of 3

New illustration capsules and examples permeate this edition keeping it current for your course.

Edition/Copyright: 2ND 06
Cover:
Publisher: Richard D. Irwin, Inc.
Year Published: 2006
International: No

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