Strategy : Winning In The Marketplace : Core Concepts, Analytical Tools, Cases (cloth) - 2nd edition

Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases
Thompson, Gamble, and Strickland

Part I Introduction and Overview

Chapter 1, What is strategy and why is it important?

Part II Core Concepts and Analytical Tools

Chapter 2, Analyzing a company's external environment
Chapter 3, Analyzing a company's resources and competitive position

Part III Crafting the Strategy

Chapter 4, Crafting a strategy: The quest for competitive advantage
Chapter 5, Competing in foreign markets
Chapter 6, Diversification: Strategies for managing a group of businesses
Chapter 7, Strategy, ethics, and social responsibility

Part IV Executing the Strategy

Chapter 8, Executing the strategy: Building a capable organization and instilling a culture
Chapter 9, Managing internal operations in ways that promote good strategy execution

Part V Cases in Crafting and Executing Strategy

Section A: Crafting Strategy in Single-Business Companies
1. Whole Foods Market in 2005
2. Starbucks in 2004: Driving for Global Dominance
3. Netflix in 2004: What Strategic Moves to Make Next?
4. From KaZaA to Skype.
5. Competition in MP3 Players
6. Competition in the Bottled Water Industry in 2004
7. Dell, Inc. in 2005
8. easyCar.com
9. KFC and the Global Fast Food Industry
10. Krispy Kreme Doughnuts in 2005: Are the Glory Days Over?
11. Atkins Nutritionals: A Market Driven Business Model
12. Kodak at the Crossroads: The Transition from Film-Based to Digital Technology
13. Adam Aircraft
14. Creating Customer Value at Rocky Mountain Fiberboard
15. Electronic Arts and the Global Video Game Industry
16. Ebay
17. Google's Strategy--The Quest for a Technology-Based Competitive Advantage
18. Vincor and the New World of Wine
19. Coca-Cola's Marketing Challenges in Brazil: The Tubaínas War
20. Harley Davidson
21. Globalizing Volkswagen: Creating Excellence on All Fronts
Section B: Crafting Strategy in Diversified Companies
22. Adidas-Salomon
23. News Corp in 2004: The DirecTV Acquisition and Beyond
Section C: Cases in Executing Strategy
24. Robin Hood
25. Dilemma at Devil's Den
26. Wal-Mart Stores, Inc.--A New Set of Challenges
27. Michelin China
28. Singapore Airlines 2004--Managing Organizational Change in a Turbulent Environment
29. Best Buy: Staying at the Top
30. Deloitte & Touche: Integrating
Section D: Strategy, Ethics, and Social Responsibility
31. Smithfield Foods: When Growing the Business Damages the Environment
32. Merck and the Vioxx Fallout