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Substance of Style

Substance of Style - 03 edition

ISBN13: 978-0060933852

Cover of Substance of Style 03 (ISBN 978-0060933852)
ISBN13: 978-0060933852
ISBN10: 0060933852
Cover type: Paperback
Edition/Copyright: 03
Publisher: Perennial Library
Published: 2003
International: No

List price: $13.99

Substance of Style - 03 edition

ISBN13: 978-0060933852

Virginia I. Postrel

ISBN13: 978-0060933852
ISBN10: 0060933852
Cover type: Paperback
Edition/Copyright: 03
Publisher: Perennial Library

Published: 2003
International: No
Summary

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.

In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.

Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

List price: $13.99
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