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Substance of Style - 03 edition

Substance of Style (ISBN10: 0060933852; ISBN13: 9780060933852)
ISBN13: 978-0060933852
ISBN10: 0060933852

This edition has also been released as:
ISBN13: 978-0060186326
ISBN10: 0060186321

Summary: Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.

In this penetrating, keenly ob ...show moreserved book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.

Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. ...show less

Edition/Copyright: 03
Cover: Paperback
Publisher: Perennial Library
Published: 09/07/2004
International: No



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