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Successful Direct Marketing Methods - 8th edition

Successful Direct Marketing Methods (ISBN10: 0071458298; ISBN13: 9780071458290)
ISBN13: 978-0071458290
ISBN10: 0071458298

Summary: The book that helps you make the most of the latest marketing techniques Now completely updated and expanded, the new edition of Successful Direct Marketing Methods belongs on every marketer's bookshelf. This revision covers new topics such as the new objectives of direct marketing; acquisition, loyalty, retention, and win back; the growth of direct marketing in Europe, Asia, and Latin America; telemarketing; and much more.

Edition/Copyright: 8TH 08
Cover: Hardback
Publisher: McGraw-Hill Publishing Company
Published: 11/14/2007
International: No

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Blacklick, Ohio, U.S.A. 2008 Hardcover Near Fine Book 8 th edition. Book has appearance of only minimal use. Has a crease on first panel. No stains, writing or reminder marks. Only very mild touch o ...show moref edge rubbing. Highlighting and notices on few pages. The binding is straight and tight. The book itself is very nice. Clean, tight, sound copy. Shipping is normally same day from our Canadian warehouse. Customer satisfaction is our priority. Customer satisfaction is our priority. We offer a money back guarantee if you are not satisfied. ...show less
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