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Successful Direct Marketing Methods - 8th edition

by Bob Stone and Ron Jacobs

Successful Direct Marketing Methods (ISBN10: 0071458298; ISBN13: 9780071458290)
ISBN13: 978-0071458290
ISBN10: 0071458298

Summary: The book that helps you make the most of the latest marketing techniques Now completely updated and expanded, the new edition of Successful Direct Marketing Methods belongs on every marketer's bookshelf. This revision covers new topics such as the new objectives of direct marketing; acquisition, loyalty, retention, and win back; the growth of direct marketing in Europe, Asia, and Latin America; telemarketing; and much more.

Edition/Copyright: 8TH 08
Cover: Hardback
Publisher: McGraw-Hill Publishing Company
Published: 11/14/2007
International: No

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