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Summary: Over the past twenty-five years, a set of theories and principles have evolved that offer a unified perspective on the design, conduct, and evaluation of surveys, most commonly labeled the ''total survey error'' paradigm. Reflecting the growing use of technology in the field of survey methods, Survey Methodology, 2nd Edition covers the major considerations, both classic and newly developed, in designing and conducting a sample survey. Written by six nationally recognized experts in t ...show morehe field, this timely edition provides undergraduate and beginning-graduate students with extensive coverage of the essential modern techniques for data collection and analysis. ...show less
Edition/Copyright: 2ND 09
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