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Sustainable Marketing - 12 edition

Sustainable Marketing (ISBN10: 0136117074; ISBN13: 9780136117070)
ISBN13: 978-0136117070
ISBN10: 0136117074

This edition has also been released as:
ISBN13: 978-0136117100
ISBN10: 0136117104

Summary: To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

An Introduction to Sustainable Marketing; Sustainable Marketing Strategy; Ethical Dimensions of Sustainable Marketing; The Marketing Environment and Processes; Consumer Behavior and Sustainable Marketing; Measurement and Research for Sustainable Marketing; Market Segmentation, Targeting, and Positionin
g for Sustainability; Global Problems, Global Opportunities; Sustainable Products and Services; Sustainable Branding and Packing; Marketing Channels: Sustainability in the Value Chain; Sustainable Pricing; Sustainable Marketing Communication; Sustainability in the Promotion Mix-Methods, Media and Customer Relationships; Digital Media and Sustainable Marketing

For marketing professionals interested in expanding on sustainability.

...show more
Summary: To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

An Introduction to Sustainable Marketing; Sustainable Marketing Strategy; Ethical Dimensions of Sustainable Marketing; The Marketing Environment and Processes; Consumer Behavior and Sustainable Marketing; Measurement and Research for Sustainable Marketing; Market Segmentation, Targeting, and Positioning for Sustainability; Global Problems, Global Opportunities; Sustainable Products and Services; Sustainable Branding and Packing; Marketing Channels: Sustainability in the Value Chain; Sustainable Pricing; Sustainable Marketing Communication; Sustainability in the Promotion Mix-Methods, Media and Customer Relationships; Digital Media and Sustainable Marketing

For marketing professionals interested in expanding on sustainability.

...show less

Edition/Copyright: 12
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 02/18/2011
International: No

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Upper Saddle River 2011 Paperback Fair. 264 p. Illustrations. Intended for college/higher education audience.
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