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Sustainable Marketing - 12 edition

Sustainable Marketing (ISBN10: 0136117074; ISBN13: 9780136117070)
ISBN13: 978-0136117070
ISBN10: 0136117074

This edition has also been released as:
ISBN13: 978-0136117100
ISBN10: 0136117104

Summary: To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

An Introduction to Sustainable Marketing; Sustainable Marketing Strategy; Ethical Dimensions of Sustainable Marketing; The Marketing Environment and Processes; Consumer Behavior and Sustainable Marketing; Measurement and Research for Sustainable Marketing; Market Segmentation, Targeting, and Positionin ...show moreg for Sustainability; Global Problems, Global Opportunities; Sustainable Products and Services; Sustainable Branding and Packing; Marketing Channels: Sustainability in the Value Chain; Sustainable Pricing; Sustainable Marketing Communication; Sustainability in the Promotion Mix-Methods, Media and Customer Relationships; Digital Media and Sustainable Marketing

For marketing professionals interested in expanding on sustainability.

...show less

Edition/Copyright: 12
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 02/18/2011
International: No



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Cover shows signs of wear. Inside pages may have highlighting, writing, and/or underlining. Used books may have stickers on the cover. Ships same day or next business day. Free USPS Tracking Number. ...show more Excellent Customer Service. Ships from TN ...show less
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PAPERBACK Good 0136117074 Good condition books may have signs of cover wear and/or marks on corners and page edges. Inside pages may have highlighting, writing and underlining. Supplemental materia ...show morels such as CDs, Access Codes, and Course Packs are not guaranteed to be included. Ships fast from Ontario, delivery is between 5-10 business days. Satisfaction guaranteed! ...show less
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