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Sustainable Marketing

Sustainable Marketing - 12 edition

ISBN13: 978-0136117070

Cover of Sustainable Marketing 12 (ISBN 978-0136117070)
ISBN13: 978-0136117070
ISBN10: 0136117074
Edition: 12
Copyright: 2012
Publisher: Prentice Hall, Inc.
Published: 2012
International: No

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Sustainable Marketing - 12 edition

ISBN13: 978-0136117070

Diane Martin

ISBN13: 978-0136117070
ISBN10: 0136117074
Edition: 12
Copyright: 2012
Publisher: Prentice Hall, Inc.
Published: 2012
International: No
Summary

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

An Introduction to Sustainable Marketing; Sustainable Marketing Strategy; Ethical Dimensions of Sustainable Marketing; The Marketing Environment and Processes; Consumer Behavior and Sustainable Marketing; Measurement and Research for Sustainable Marketing; Market Segmentation, Targeting, and Positioning for Sustainability; Global Problems, Global Opportunities; Sustainable Products and Services; Sustainable Branding and Packing; Marketing Channels: Sustainability in the Value Chain; Sustainable Pricing; Sustainable Marketing Communication; Sustainability in the Promotion Mix-Methods, Media and Customer Relationships; Digital Media and Sustainable Marketing

For marketing professionals interested in expanding on sustainability.

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