Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account

The Innovation Handbook - 3 edition

The Innovation Handbook (ISBN10: 0749465336; ISBN13: 9780749465339)
ISBN13: 978-0749465339
ISBN10: 0749465336

Summary: In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. The Innovation Handbook explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace.This book is divided into twelve sections: the innovation premium, mov moreing up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied.Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. less

Edition/Copyright: 3
Publisher: Kogan Page, Limited
International: No

List Price: $60.00
Used  Currently Sold Out
New  Currently Sold Out
Rental $42.49
Due back 12/19/2014
Save $17.51 (29%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $58.17

1 more offers below.

The Marketplace on
Additional Sellers for The Innovation Handbook
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace
+$3.99 s/h
Add marketplace to your cart
Barnes &
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!