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Tourism System

Tourism System - 6th edition

Tourism System - 6th edition

ISBN13: 9780757562013

ISBN10: 0757562019

Tourism System by Robert C. Mill and Alastair M. Morrison - ISBN 9780757562013
Cover type: Paperback
Edition: 6TH 09
Copyright: 2009
Publisher: Kendall/Hunt Pub. Co.
Published: 2009
International: No
Tourism System by Robert C. Mill and Alastair M. Morrison - ISBN 9780757562013

ISBN13: 9780757562013

ISBN10: 0757562019

Cover type: Paperback
Edition: 6TH 09

List price: $85.42

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Summary

The business of tourism is constantly changing. The sixth edition of The Tourism System incorporates changes in destinations, channels of distribution, the tourist markets and transportation modes. This book goes beyond a mere description of tourism and its basic principles. It incorporates concepts, principles, and theories from disciplines such as psychology, economics and marketing that greatly influence tourism.

The Tourism System is separated into four parts. It takes the student through destination, marketing, demand, and finishes with travel. The authors make it easy to see how the elements of the entire tourism system interact with each other.

For this edition, Mill and Morrison have incorporated new, and carefully selected, quotes, "Quick Trips," and student activities. Each chapter now includes a listing of trends related to the chapter topic. They have also updated and expanded in greater detail on many of the previous topics including: destination competition, quality assurance programs, and the use of tourism satellite accounts.

New Topics:
- Impacts of climate change on tourism development
- Characteristics of the Ideal Vacation Trip
- Geodemographics
- Use of technology to replace business travel in the U.S.
- Impact of terrorist attacks on tourist destinations
- Authenticity and commodification

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