Summary: A text for tourism students, presenting a four-part model of the tourism system that encompasses demand, travel, destination, and marketing. Concepts and theories from disciplines such as psychology, economics, and planning are incorporated into material. Topics include characteristics of traveler segments, government involvement in tourism, sustainable tourism development, and communicating with target markets. Includes chapter learning objectives, overviews, and su ...show moremmaries. ...show lessEdition/Copyright: 7TH 12
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