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Tourism System

Tourism System - 7th edition

ISBN13: 978-0757599767

Cover of Tourism System 7TH 12 (ISBN 978-0757599767)
ISBN13: 978-0757599767
ISBN10: 0757599761

Cover type: Paperback
Edition: 7TH 12
Copyright: 2012
Publisher: Kendall/Hunt Pub. Co.
Published: 2012
International: No
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Tourism System - 7TH 12 edition

ISBN13: 978-0757599767

Robert C. Mill and Alastair M. Morrison

ISBN13: 978-0757599767
ISBN10: 0757599761

Cover type: Paperback
Edition: 7TH 12
Copyright: 2012
Publisher: Kendall/Hunt Pub. Co.
Published: 2012
International: No
Summary

A text for tourism students, presenting a four-part model of the tourism system that encompasses demand, travel, destination, and marketing. Concepts and theories from disciplines such as psychology, economics, and planning are incorporated into material. Topics include characteristics of traveler segments, government involvement in tourism, sustainable tourism development, and communicating with target markets. Includes chapter learning objectives, overviews, and summaries.