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Tourism System - 7th edition

by Robert C. Mill and Alastair M. Morrison

Tourism System (ISBN10: 0757599761; ISBN13: 9780757599767)
ISBN13: 978-0757599767
ISBN10: 0757599761

Summary: A text for tourism students, presenting a four-part model of the tourism system that encompasses demand, travel, destination, and marketing. Concepts and theories from disciplines such as psychology, economics, and planning are incorporated into material. Topics include characteristics of traveler segments, government involvement in tourism, sustainable tourism development, and communicating with target markets. Includes chapter learning objectives, overviews, and su ...show moremmaries. ...show less

Edition/Copyright: 7TH 12
Cover: Paperback
Publisher: Kendall/Hunt Pub. Co.
Published: 08/14/2012
International: No

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