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Tourism System : An Introductory Text

Tourism System : An Introductory Text - 3rd edition

ISBN13: 978-0787233273

Cover of Tourism System : An Introductory Text 3RD 98 (ISBN 978-0787233273)
ISBN13: 978-0787233273
ISBN10: 0787233277
Cover type: Hardback
Edition/Copyright: 3RD 98
Publisher: Kendall/Hunt Pub. Co.
Published: 1998
International: No

List price: $52.95

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Tourism System : An Introductory Text - 3RD 98 edition

ISBN13: 978-0787233273

Robert Mill and Alastair Morrison

ISBN13: 978-0787233273
ISBN10: 0787233277
Cover type: Hardback
Edition/Copyright: 3RD 98
Publisher: Kendall/Hunt Pub. Co.

Published: 1998
International: No
Summary

The Tourism System: An Introductory Text, Third Edition, by Robert Christie Mill and Alastair M. Morrison is appropriate for tourism and hospitality management courses. It describes how tourism works and indicates how people who are part of the tourism industry can make this knowledge work for them and their particular business or destination. It consists of four parts: Demand, Travel, Destination, and Marketing. Each segment is thoroughly analyzed to show students all elements of the tourism industry. Students learn how tourism works and how it can be made to work for them, their business, and their destination.

Table of Contents

Tourism: An Overview of the Tourism System
Tourism: Yesterday, Today, and Tomorrow
Demand: The Factors Influencing the Market

The External Environment for Tourism
Why Do People Take Vacations
Selecting a Travel Destination
Travel Purchase

Travel: The Characteristics of Travel

Purposes of Travel
The Geography of Travel
Modes of Travel

Destination: Planning, Developing, and Controlling Tourism

The Destination Mix
Tourism Impacts on the Economy, Society, Culture, and Environment
Tourism Policy and Organizations
Tourism Regulation
Tourism Planning
Tourism Development

Marketing: Strategy, Planning, Promotion, and Distribution

Tourism Marketing
Tourism Promotion
The Distribution Mix in Tourism

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