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Transnational Management: Text, Cases and Readings in Cross-Border Management

Transnational Management: Text, Cases and Readings in Cross-Border Management - 7th edition

ISBN13: 978-0078029394

Cover of Transnational Management: Text, Cases and Readings in Cross-Border Management 7TH 14 (ISBN 978-0078029394)
ISBN13: 978-0078029394
ISBN10: 0078029392
Cover type: Hardback
Edition/Copyright: 7TH 14
Publisher: Richard D. Irwin, Inc.
Published: 2014
International: No
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Other Editions for Transnational Management: Text, Cases and Readings in Cross-Border Management

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Transnational Management: Text, Cases and Readings in Cross-Border Management - 7TH 14 edition

ISBN13: 978-0078029394

Christopher Bartlett and Paul W. Beamish

ISBN13: 978-0078029394
ISBN10: 0078029392
Cover type: Hardback
Edition/Copyright: 7TH 14
Publisher: Richard D. Irwin, Inc.

Published: 2014
International: No
Summary

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

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Cover of Transnational Management 6th edition

Transnational Management - 6th edition

ISBN13: 978-0078137112
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