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Transnational Management: Text, Cases and Readings in Cross-Border Management - 7th edition

Transnational Management: Text, Cases and Readings in Cross-Border Management (ISBN10: 0078029392; ISBN13: 9780078029394)
ISBN13: 978-0078029394
ISBN10: 0078029392

Summary: Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine
the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
...show more
Summary: Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy. ...show less

Edition/Copyright: 7TH 14
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 03/15/2013
International: No

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