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Understanding Management - 8th edition

Understanding Management (ISBN10: 1111580243; ISBN13: 9781111580247)
ISBN13: 978-1111580247
ISBN10: 1111580243

This edition has also been released as:
ISBN13: 978-1111822392
ISBN10: 1111822395

Summary: Prepare students for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 8E seamlessly integrates classic management principles with today's latest management ideas to create a responsive market leading text that captivates today's readers. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small- to mid-size companies where most students will begin their careers, as well as within lar
ger global enterprises. Many examples focus on the constantly-evolving entertainment industry. Students gain valuable insights into real contemporary business as they examine today's best management practices. This edition helps students establish and build upon practical skills with engaging examples and numerous skill-building and application exercises in every chapter. Using a streamlined format, this edition takes a close look at how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. With the book's complete ancillary package, UNDERSTANDING MANAGEMENT, 8E provides everything needed to prepare future managers to seize business opportunities and lead change. Be sure to also investigate the menu of high impact digital options available with this edition, including Aplia and CengageNOW.
...show more
Summary: Prepare students for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 8E seamlessly integrates classic management principles with today's latest management ideas to create a responsive market leading text that captivates today's readers. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small- to mid-size companies where most students will begin their careers, as well as within larger global enterprises. Many examples focus on the constantly-evolving entertainment industry. Students gain valuable insights into real contemporary business as they examine today's best management practices. This edition helps students establish and build upon practical skills with engaging examples and numerous skill-building and application exercises in every chapter. Using a streamlined format, this edition takes a close look at how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. With the book's complete ancillary package, UNDERSTANDING MANAGEMENT, 8E provides everything needed to prepare future managers to seize business opportunities and lead change. Be sure to also investigate the menu of high impact digital options available with this edition, including Aplia and CengageNOW. ...show less

Edition/Copyright: 8TH 13
Cover: Paperback
Publisher: South-Western Publishing Co.
Published: 01/01/2012
International: No

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