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Understanding Media Semiotics

Understanding Media Semiotics - 02 edition

ISBN13: 978-0340808849

Cover of Understanding Media Semiotics 02 (ISBN 978-0340808849)
ISBN13: 978-0340808849
ISBN10: 0340808845
Cover type: Paperback
Edition/Copyright: 02
Publisher: Edward Arnold Ltd.
Published: 2002
International: No

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Understanding Media Semiotics - 02 edition

ISBN13: 978-0340808849

Marcel Danesi

ISBN13: 978-0340808849
ISBN10: 0340808845
Cover type: Paperback
Edition/Copyright: 02
Publisher: Edward Arnold Ltd.

Published: 2002
International: No
Summary

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Table of Contents

Introduction

1. The mediated world

What is a medium?
Development of the mass media
Basic notions
Semiotic method

2. An outline of semiotic theory

Background and general notions
Narrative
Metaphor

3. Print media

The development of print media
Books
Newspapers
Magazines

4. Audio media

Recorded music
Rock music
The radio

5. Film

Motion pictures
Cinema and postmodernism
Cinema genres

6. Television

The advent of TV
The impact of TV
TV and social change

7. The computer and the Internet

Computer media
The Internet
The computer and the mind

8. Advertising

What is advertising?
Creating a signification system
Advertising textuality

9. Social impacts of the media

Overview
Mediation
Concluding Reflections

Glossary
Bibliography
Index

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