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Understanding Persuasion

Understanding Persuasion - 4th edition

ISBN13: 978-0135011317

Cover of Understanding Persuasion 4TH 94 (ISBN 978-0135011317)
ISBN13: 978-0135011317
ISBN10: 0135011310
Cover type:
Edition/Copyright: 4TH 94
Publisher: Prentice Hall, Inc.
Published: 1994
International: No

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Understanding Persuasion - 4TH 94 edition

ISBN13: 978-0135011317

Raymond S. Ross

ISBN13: 978-0135011317
ISBN10: 0135011310
Cover type:
Edition/Copyright: 4TH 94
Publisher: Prentice Hall, Inc.

Published: 1994
International: No

Table of Contents

1. The Study of Persuasion.

2. Springboards of Motivation.

3. Persuasion Theory.

4. Source Credibility.

5. Logical Supports of Persuasion.

6. Audience Psychology.

7. Message Construction.

8. Campaign Persuasion.

Index.

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