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Underwriting 101 : Selling College Radio - 00 edition

by Shyrl L. Plum

Underwriting 101 : Selling College Radio (ISBN10: 0805848118; ISBN13: 9780805848113)
ISBN13: 978-0805848113
ISBN10: 0805848118

This edition has also been released as:
ISBN13: 978-0805836523
ISBN10: 0805836527

Summary: This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, an ...show mored preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered. ...show less

Edition/Copyright: 00
Cover: Paperback
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 09/01/2003
International: No



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