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Underwriting 101 : Selling College Radio

Underwriting 101 : Selling College Radio - 00 edition

ISBN13: 978-0805848113

Cover of Underwriting 101 : Selling College Radio 00 (ISBN 978-0805848113)
ISBN13: 978-0805848113
ISBN10: 0805848118
Cover type:
Edition: 00
Copyright: 2000
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 2000
International: No

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Underwriting 101 : Selling College Radio - 00 edition

ISBN13: 978-0805848113

Shyrl L. Plum

ISBN13: 978-0805848113
ISBN10: 0805848118
Cover type:
Edition: 00
Copyright: 2000
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 2000
International: No
Summary

This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered.

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