Summary: This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, an ...show mored preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered. ...show lessEdition/Copyright: 00
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