Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Value-Added Public Relations : The Secret Weapon of Integrated Marketing - 98 edition

by Thomas L. Harris

Value-Added Public Relations : The Secret Weapon of Integrated Marketing (ISBN10: 0844234125; ISBN13: 9780844234120)
ISBN13: 978-0844234120
ISBN10: 0844234125

Summary: From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Information, rather than salesmanship, builds credibility with sophisticated and skeptical consumers, and public relations, long viewed as the most trustworthy source of information about products and services and the companies that provide them, can effectively reach targets ...show more where other marketing communication tools fall short. In Value-Added Public Relations, Thomas L. Harris, the industry-leading expert in marketing public relations (MPR), examines how and why public relations plays a critical role in integrated marketing and explains the many ways PR can add value to an integrated marketing communications (IMC) program. Harris analyzes the relationship between product- and corporate-brand building and, through dozens of case histories and examples, shows how some of the nation's most successful marketers have used PR techniques to enhance all of their marketing messages. Among the book's features is a comprehensive guide to writing an IMC plan including writing a situation analysis, setting objectives, developing a strategy, devising tactics, and then measuring results. Detailed descriptions of more than 50 effective PR tactics involving all media, including new technologies, are also included. ...show less

Edition/Copyright: 98
Cover: Paperback
Publisher: National Textbook Co.
Published: 12/28/1999
International: No



List Price: $17.95
Used $7.00
Used
Save $10.95 (61%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 8 hours and 59 minutes and it ships by Noon CT today!
New  Currently Sold Out
Marketplace sellers starting at $1.99

More prices and sellers below.

The Marketplace on Textbooks.com
Additional Sellers for Value-Added Public Relations : The Secret Weapon of Integrated Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (25)  |  New (3)  |  Very Good (7)  |  Good (13)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$7.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.54
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Free State Books
Halethorpe, MD
Seller Rating: 4.54
This copy shows very minor wear.Free State Books. Never settle for less.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.63
Shows some signs of wear, and may have some markings on the inside. Find out why millions of customers rave about Better World Books. Experience the best customer care and a 100% satisfaction guarante ...show moree. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
UsedBooks123
Toledo, OH
Seller Rating: 4.11
Some wear on book from reading, some spine creases, wear on binding and pages, we guarantee all purchases and ship all items via USPS mail.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
OwlsBooks-TRM
Toledo, OH
Seller Rating: 4.44
Giving great service since 2004: Buy from the Best! 4,000,000 items shipped to delighted customers. We have 1,000,000 unique items ready to ship! Find your Great Buy today!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Blue Cloud Books
Phoenix, AZ
Seller Rating: 4.54
This book has a light amount of wear to the pages, cover and binding.Blue Cloud Books ??? Hot deals from the land of the sun.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
GreenEarthBooks
Portland, OR
Seller Rating: 4.57
Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings.Help save a tree. Buy all your used books from Green ...show moreEarth Books. Read. Recycle and Reuse. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Yankee Clipper Books
Windsor, CT
Seller Rating: 4.56
Very good condition book with only light signs of previous use.Sail the Seas of Value
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
SuperFlyBooks AZ
Phoenix, AZ
Seller Rating: 4.25
1999 Trade paperback Good. Trade paperback (US). Glued binding. 336 p. Contains: Illustrations.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
SuperFlyBooks AZ
Phoenix, AZ
Seller Rating: 4.25
1999 Trade paperback Good. Trade paperback (US). Glued binding. 336 p. Contains: Illustrations.
Page:   1     2     3     |   Next >
Close
Close
Close