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Vest-Pocket MBA - 4th edition

Vest-Pocket MBA (ISBN10: 1591844339; ISBN13: 9781591844334)
ISBN13: 978-1591844334
ISBN10: 1591844339

Summary: This bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. It covers many new concepts and developments, including: strategic cost management, balanced scoreboard, global competition, IT emphasis, business process reengineering, ...show more target pricing, cloud and global computing, and electronic commerce.The Vest-Pocket MBA offers a wealth of indispensable guidelines, illustrations, and how-tos for the modern decision maker, from the B-school student to the senior executive. ...show less

Edition/Copyright: 4TH 11
Cover: Paperback
Publisher: Portfolio
Published: 12/27/2011
International: No



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