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What a Great Idea!

What a Great Idea! - 92 edition

ISBN13: 978-0060969011

Cover of What a Great Idea! 92 (ISBN 978-0060969011)
ISBN13: 978-0060969011
ISBN10: 0060969016
Cover type:
Edition/Copyright: 92
Publisher: Perennial Library
Published: 1992
International: No

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What a Great Idea! - 92 edition

ISBN13: 978-0060969011

Charles N. Thompson

ISBN13: 978-0060969011
ISBN10: 0060969016
Cover type:
Edition/Copyright: 92
Publisher: Perennial Library

Published: 1992
International: No
Summary

Creativity, writes Charles "Chic" Thompson, is not a trait monopolized by a few fortunate souls. Every individual is creative, and all organizations need a variety of creative types: idea generators, promoters, designers, implementers, and evaluators.

In this exciting workbook, Chic Thompson will teach you how to challenge the assumptions you hold that stifle your creativity, freeing you to discover your innate innovative abilities. You'll learn how to recognize and reject "Killer Phrases" that destroy creativity, like "Let's stick with what works" and "It'll be more trouble than it's worth."

You'll also learn about the four steps necessary to get from brainstorming to finished product: freedom, expression, creation, and action. Using Thompson's exercises, you'll flex your creative muscles.

In What a Great Idea! you'll find:

  • Great Idea Action Sheets for use in meetings, on airplanes, and even at home to help your kids with their schoolwork
  • Idea Maps to help you free-associate and problem-solve
  • smart questions that will help you evaluate new ideas
  • dumb questions that lead to smart answers
  • techniques to get you beyond creative blocks

Also included is an interview with the world's greatest inventor, Dr. Yoshiro NakaMats, inventor of the floppy disk, the digital watch, and the compact disc and player, and holder of more than 2,300 patents, who explains how he comes up with his amazing ideas.

Whether your business is looking for new marketing methods, or your community group is seeking new solutions to old problems, or you simply want to learn how to get in touch with your creative self What a Great Idea! is an invaluable tool.

Author Bio

Thompson, Charles : Creative Management Group

Charles "Chic" Thompson worked in new product development for W.L. Gore & Associates (Gore-Tex), Johnson & Johnson, and Walt Disney before starting Creative Management Group in Charlottesville, Virginia. He conducts seminars for such corporations as General Electric, Hewlett-Packard, and Philip Morris as well as for government agencies such as NASA, the FBI, and the CIA. Frequently featured in newspaper and magazine articles, he has also made numerous radio and television appearances.

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