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When Cultures Collide - 96 edition

When Cultures Collide (ISBN10: 1857880862; ISBN13: 9781857880861)
ISBN13: 978-1857880861
ISBN10: 1857880862

Summary: ''Richard Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organise our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide.'' ''A greater understanding of what makes other people tick will enable managers to ensure that their policies and activities exploit cultural synergi
es and make the right appeal to their chosen market.''--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
...show more
Summary: ''Richard Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organise our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide.'' ''A greater understanding of what makes other people tick will enable managers to ensure that their policies and activities exploit cultural synergies and make the right appeal to their chosen market.''--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved ...show less

Edition/Copyright: 96
Cover:
Publisher: Nicholas Brealey Publishing
Year Published: 1996
International: No

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