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Why It Sells - 07 edition

by Marcel Danesi

Why It Sells (ISBN10: 0742555453; ISBN13: 9780742555457)
ISBN13: 978-0742555457
ISBN10: 0742555453

Summary: Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding rea ...show moreders through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding toke hold in the consumer psyche. ...show less

Edition/Copyright: 07
Cover: Paperback
Publisher: Rowman & Littlefield Pub, Inc.
Published: 09/21/2007
International: No



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Mild shelf wear to cover with book store stickers. Highlighting to text, binding is solid. 211 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Film, Radio & Television; ISBN: 07 ...show more42555453. ISBN/EAN: 9780742555457. Inventory No: 1561027850. ...show less
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2007 Softcover Very Good Condition Mild shelf wear to cover with book store stickers. Highlighting to text, binding is solid. 211 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Categor ...show morey: Film, Radio & Television; ISBN: 0742555453. ISBN/EAN: 9780742555457. Inventory No: 1561027850. ...show less
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