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Why It Sells

Why It Sells - 08 edition

ISBN13: 978-0742555457

Cover of Why It Sells 08 (ISBN 978-0742555457)
ISBN13: 978-0742555457
ISBN10: 0742555453
Cover type: Paperback
Edition/Copyright: 08
Publisher: Rowman & Littlefield Pub, Inc.
Published: 2008
International: No

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Why It Sells - 08 edition

ISBN13: 978-0742555457

Marcel Danesi

ISBN13: 978-0742555457
ISBN10: 0742555453
Cover type: Paperback
Edition/Copyright: 08
Publisher: Rowman & Littlefield Pub, Inc.

Published: 2008
International: No
Summary

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding toke hold in the consumer psyche.

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