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World Business : Globalization, Strategy and Analysis / With Map

World Business : Globalization, Strategy and Analysis / With Map - 05 edition

ISBN13: 978-0324274110

Cover of World Business : Globalization, Strategy and Analysis / With Map 05 (ISBN 978-0324274110)
ISBN13: 978-0324274110
ISBN10: 0324274114
Cover type:
Edition/Copyright: 05
Publisher: South-Western Publishing Co.
Published: 2005
International: No

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World Business : Globalization, Strategy and Analysis / With Map - 05 edition

ISBN13: 978-0324274110

John S. Hill

ISBN13: 978-0324274110
ISBN10: 0324274114
Cover type:
Edition/Copyright: 05
Publisher: South-Western Publishing Co.

Published: 2005
International: No
Summary

This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.

Benefits:

  • Introductory Vignettes: Define the chapter topics and importance.
  • Casettes: Small cases ('casettes') at the end of each chapter cover the mainstream topics and can be focal points for discussion.
  • Comprehensive Cases: Include extensive teaching notes and powerpoint slides.
  • In-text Quotations: Quotations from well-known politicians, economists, businesspeople, philosophers, poets and writers give the reader perspective from additional voices. Some of these quotations reinforce key text points; others provide an opposing viewpoint, while some are humorous antidotes.
  • The Global Web: This resource provides users the opportunity to research further in-depth via the web.

Table of Contents

PART I. THE GLOBALIZATION PROCESS: BACKGROUND, CAUSES, AND EFFECTS

1. The World Business Challenge
2. Globalization and Worldwide Infrastructure Development
3. Globalization, Technology Transfers, Economic Development, and Cultural Change

PART II. WORLD BUSINESS ANALYSIS

4. Geopolitical Analyses of Regional Markets
5. Analyses of National Markets
6. Analyzing Global Industries and Competitors
7. International Strategic Planning and Market Screening

PART III. WORLD BUSINESS STRATEGY

8. Internationalization and Globalization Processes
9. Market Entry and Servicing Strategies
10. Global and Multi-Market Strategies
11. Global and Multi-Market Supply Chain Management
12. Managing Cultural Differences
13. Localization Strategies: Managing Stakeholders and Supply Chains

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