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World Business : Globalization, Strategy and Analysis / With Map - 05 edition

World Business : Globalization, Strategy and Analysis / With Map (ISBN10: 0324274114; ISBN13: 9780324274110)
ISBN13: 978-0324274110
ISBN10: 0324274114

Summary: This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which
are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.

Benefits:
  • Introductory Vignettes: Define the chapter topics and importance.
  • Casettes: Small cases ('casettes') at the end of each chapter cover the mainstream topics and can be focal points for discussion.
  • Comprehensive Cases: Include extensive teaching notes and powerpoint slides.
  • In-text Quotations: Quotations from well-known politicians, economists, businesspeople, philosophers, poets and writers give the reader perspective from additional voices. Some of these quotations reinforce key text points; others provide an opposing viewpoint, while some are humorous antidotes.
  • The Global Web: This resource provides users the opportunity to research further in-depth via the web.
...show more
Summary: This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.

Benefits:
  • Introductory Vignettes: Define the chapter topics and importance.
  • Casettes: Small cases ('casettes') at the end of each chapter cover the mainstream topics and can be focal points for discussion.
  • Comprehensive Cases: Include extensive teaching notes and powerpoint slides.
  • In-text Quotations: Quotations from well-known politicians, economists, businesspeople, philosophers, poets and writers give the reader perspective from additional voices. Some of these quotations reinforce key text points; others provide an opposing viewpoint, while some are humorous antidotes.
  • The Global Web: This resource provides users the opportunity to research further in-depth via the web.
...show less

Edition/Copyright: 05
Cover:
Publisher: South-Western Publishing Co.
Year Published: 2005
International: No

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