ISBN13:978-0787278137 ISBN10: 0787278130 Edition/Copyright: 2ND 01 Cover: Other Format Publisher: Kendall/Hunt Pub. Co. Published: 08/18/2009 International: No
View Table of Contents
Good Writing 1 Qualifications of Good Writers 1 Good Writing in the Workplace 4
Words, Sentences and Paragraphs 11 Use Simple Words 11 Remove Unneeded Words 13 Cut Cliches 15 Don't Editorialize 16 Keep Nouns and Verbs in Their Place 17 Use Active Verbs 17 When to Use Passive Voice 18 Avoid Sexist Phrasing 18 Write Short Sentences but Vary Sentence Length 19 Write Readable Paragraphs 20 Short Paragraphs Look Easy 20 Transitions between Paragraphs 21 Series of Paragraphs 22
Style 37 Why Style? 37 Using Style 38 Local Style 38 Specialized Style 39 Associated Press Style 40 Dictionaries 40
Revising the First Draft 49 Determining the Problem 49 Goals of Revision 49 Double-Check Spelling 50 Beware of Tricky Word Distinctions 50 Verify the Facts 51 Provide Proper Emphasis 51 Correct Problem Sentences 52 Fix Misplaced Modifiers 54 Maintain Grammatical Agreement 55 Avoid Pitfalls of Pronoun Case 56 Eliminate Extra Words 57 Use Punctuation Properly 58 Reread for Meaning 58
Business Letters 71 Business Letter Formats 72 Parts of Business Letters 72
Reports 81 Parts of Reports 81 Making an Outline 82 Writing the First Draft 84 Revision 85 Handling the Facts 85
Writing News Stories 91 Determining What to Report 91 Hard News and Features 96 Features 100 Types of Feature Leads 100 Attribution in Hard News and Features 103 Identifying People and Organizations 104 Summary 105
Types of News Stories 113 Immediate Action Stories 113 Speeches and Meetings 115 Writing the Story 117 Writing the Follow-Up 119 Information Stories 121 Summary 129
Interviewing 139 Preparing for and Arranging the Interview 139 Asking the Right Questions in the Right Way 141 Verifying the Information 143 Getting the Most from the Interview 145
Writing for Broadcast Media 151 A Companion Medium 151 Use an Ear Catcher 152 Be Informal 152 Use Simple Sentences 153 Keep Paragraphs Short 154 Radio Needs Breathers 154 Attribution 155 Handling Quotations 155 Transitions 156 Using Figures 157 Which Abbreviations? 158 Tongue Tanglers 158 Phonetic Spelling 158
Personal Columns 165 Types of Columns 165 Sources of Column Information 169 Column Format 170
Illustrating the News 177 Uses of Illustrations 177 Nonphotographic Illustrations 177 Photographs 179 Qualities of a Good Picture 179 Improving Pictures 183 Planning Pictures 184 Picture Ethics 185 Photo Releases 186 Taking Pictures 187 Digital vs. Film 189 Conclusions 190
Public Relations 195 The Public Relations Task 195 Characteristics of Public Relations 196 Public Relations Goals 196 Determining Audience 197 Relationship to Media 198 Selecting Media 198 Other Communications Media and Methods 199 Public Relations Campaigns 201 Evaluating Public Relations Efforts 202 Public Relations vs. Journalism 203
The Ohio State University's Ecological Paradigm 211
Copyediting and Proofreading Marks 213
Editing Reference Guide 215 Part I: The Eight Parts of Speech 215 Part II: Editing Glossary 216 Part III: Punctuation 221
Highlights of Agricultural Writing and Communications 223
List Price: $73.50
Used Currently Sold Out
New Currently Sold Out
Due back 08/01/2014
Save $6.51 (9%)
Free return shipping
21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $66.79
More prices and sellers below.
Additional Sellers for Writing for Agriculture
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping.More about the Marketplace
New 2nd Edition Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days.
Free Shipping Get Free Shipping on orders over $25 (not including Rental and Marketplace). Order arrives in 5-10 business days.
Need it faster? We offer fast, flat-rate expedited shipping options.
Not the right book for you? We'll gladly take it back within 30 days.
To return an eTextbook:
Your eTextbook is non-returnable once it's been activated. You must contact us about returning your eTextbook before you activate it.
Returns are accepted within 30 days of the purchase date on your order confirmation.
This book qualifies for guaranteed cash back! Buy it now for , then:
Sell it back by:
Guaranteed cash back:
Cost of this book after cash back:
Take advantage of Guaranteed Cash Back. Send your book to us in good condition before the end of the buyback period, we'll send YOU a check, and you'll pay less for your textbooks!
If you find this book for less on Amazon.com (direct from Amazon, not marketplace sellers), we'll match it.
In our warehouse, waiting to ship directly to you.
We hand-inspect every used textbook to make sure it's in good condition.
Buy it now. Sell it later!
Sell this textbook for cash!
When you're done with this book, sell it back to Textbooks.com. In addition to the the best possible buyback price, you'll get an extra 10% cash back just for being a customer.
We buy good-condition used textbooks year 'round, 24/7. No matter where you bought it, Textbooks.com will buy your textbooks for the most cash.
We hand-inspect every one of our used textbooks to ensure good condition.
Our used textbooks do NOT have:
Missing or torn pages
Missing or torn cover
Torn or damaged binding
A broken spine
This textbook has never been used.
Due to the size of eTextbooks, a high-speed internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.
Windows XP, Windows Vista or Mac OS X 10.3 or above
At least 280 MB RAM, a 600 mHZ processor and 110 MB of hard drive space
1024x768 (or larger) screen resolution
What is the Marketplace? It's another way for you to get the right price on the books you need. We approved every Marketplace vendor to sell their books on Textbooks.com, so you know they're all reliable.
What are Marketplace shipping options? Marketplace items do not qualify for free shipping. When ordering from the Marketplace, please specify whether you want the seller to send your book Standard ($3.99/item) or Express ($6.99/item). To get free shipping over $25, just order directly from Textbooks.com instead of through the Marketplace.
FREE UPS 2nd Day Air Terms
Rental and Marketplace items are excluded. Offer is valid from 1/21/2013 12:00PM to 1/23/2013 11:59AM CST. Your order must be placed by 12 Noon CST to be processed on the same day. Minimum order value is $100.00 excluding Rental and Marketplace items. To redeem this offer, select "FREE UPS 2ND DAY AIR" at checkout. Offer not is not valid on previous orders.
Compared to the prices of new and used, sold directly from Amazon.com (not marketplace sellers). If you find Amazon.com directly selling the textbook for a lower price, WE'LL MATCH IT...GUARANTEED. details