ISBN13:978-0787278137 ISBN10: 0787278130 Edition/Copyright: 2ND 01 Cover: Other Format Publisher: Kendall/Hunt Pub. Co. Published: 08/18/2009 International: No
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Good Writing 1 Qualifications of Good Writers 1 Good Writing in the Workplace 4
Words, Sentences and Paragraphs 11 Use Simple Words 11 Remove Unneeded Words 13 Cut Cliches 15 Don't Editorialize 16 Keep Nouns and Verbs in Their Place 17 Use Active Verbs 17 When to Use Passive Voice 18 Avoid Sexist Phrasing 18 Write Short Sentences but Vary Sentence Length 19 Write Readable Paragraphs 20 Short Paragraphs Look Easy 20 Transitions between Paragraphs 21 Series of Paragraphs 22
Style 37 Why Style? 37 Using Style 38 Local Style 38 Specialized Style 39 Associated Press Style 40 Dictionaries 40
Revising the First Draft 49 Determining the Problem 49 Goals of Revision 49 Double-Check Spelling 50 Beware of Tricky Word Distinctions 50 Verify the Facts 51 Provide Proper Emphasis 51 Correct Problem Sentences 52 Fix Misplaced Modifiers 54 Maintain Grammatical Agreement 55 Avoid Pitfalls of Pronoun Case 56 Eliminate Extra Words 57 Use Punctuation Properly 58 Reread for Meaning 58
Business Letters 71 Business Letter Formats 72 Parts of Business Letters 72
Reports 81 Parts of Reports 81 Making an Outline 82 Writing the First Draft 84 Revision 85 Handling the Facts 85
Writing News Stories 91 Determining What to Report 91 Hard News and Features 96 Features 100 Types of Feature Leads 100 Attribution in Hard News and Features 103 Identifying People and Organizations 104 Summary 105
Types of News Stories 113 Immediate Action Stories 113 Speeches and Meetings 115 Writing the Story 117 Writing the Follow-Up 119 Information Stories 121 Summary 129
Interviewing 139 Preparing for and Arranging the Interview 139 Asking the Right Questions in the Right Way 141 Verifying the Information 143 Getting the Most from the Interview 145
Writing for Broadcast Media 151 A Companion Medium 151 Use an Ear Catcher 152 Be Informal 152 Use Simple Sentences 153 Keep Paragraphs Short 154 Radio Needs Breathers 154 Attribution 155 Handling Quotations 155 Transitions 156 Using Figures 157 Which Abbreviations? 158 Tongue Tanglers 158 Phonetic Spelling 158
Personal Columns 165 Types of Columns 165 Sources of Column Information 169 Column Format 170
Illustrating the News 177 Uses of Illustrations 177 Nonphotographic Illustrations 177 Photographs 179 Qualities of a Good Picture 179 Improving Pictures 183 Planning Pictures 184 Picture Ethics 185 Photo Releases 186 Taking Pictures 187 Digital vs. Film 189 Conclusions 190
Public Relations 195 The Public Relations Task 195 Characteristics of Public Relations 196 Public Relations Goals 196 Determining Audience 197 Relationship to Media 198 Selecting Media 198 Other Communications Media and Methods 199 Public Relations Campaigns 201 Evaluating Public Relations Efforts 202 Public Relations vs. Journalism 203
The Ohio State University's Ecological Paradigm 211
Copyediting and Proofreading Marks 213
Editing Reference Guide 215 Part I: The Eight Parts of Speech 215 Part II: Editing Glossary 216 Part III: Punctuation 221
Highlights of Agricultural Writing and Communications 223
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