Summary: This book teaches students how to write effectively for online audiences--whether they are crafting a story for the online face of a daily newspaper or a personal blog--while providing them with a solid understanding of the ways that the Internet has blurred traditional roles of media producer, consumer, publisher, and reader. By understanding this new media audience and exploring how different media behave--their unique limits and possibilities--students are able to develop better c ...show moreontent for digital formats and environments. This book focuses on writing primarily for journalism, public relations, and marketing and advertising audiences.Fundamentally, this book is about writing--clearly, precisely, accurately, with energy and voice, and for an audience. It is about writing in and for digital environments, which often are populated with graphical content, multimedia and hypertextual, and interactive elements. Learning how to achieve balance and a careful, deliberate blend of these elements is the primary goal of this text. Effective communication through digital media requires new skills, intuitions, and sensitivities. Therefore, this book teaches students not only how to create the content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories on the Web into engaging digital storytellers. ...show lessEdition/Copyright: 10
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