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Writing for Digital Media - 10 edition

Writing for Digital Media (ISBN10: 041599201X; ISBN13: 9780415992015)
ISBN13: 978-0415992015
ISBN10: 041599201X

This edition has also been released as:
ISBN13: 978-0415992008
ISBN10: 0415992001

Summary: This book teaches students how to write effectively for online audiences--whether they are crafting a story for the online face of a daily newspaper or a personal blog--while providing them with a solid understanding of the ways that the Internet has blurred traditional roles of media producer, consumer, publisher, and reader. By understanding this new media audience and exploring how different media behave--their unique limits and possibilities--students are able to develop better c ...show moreontent for digital formats and environments. This book focuses on writing primarily for journalism, public relations, and marketing and advertising audiences.Fundamentally, this book is about writing--clearly, precisely, accurately, with energy and voice, and for an audience. It is about writing in and for digital environments, which often are populated with graphical content, multimedia and hypertextual, and interactive elements. Learning how to achieve balance and a careful, deliberate blend of these elements is the primary goal of this text. Effective communication through digital media requires new skills, intuitions, and sensitivities. Therefore, this book teaches students not only how to create the content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories on the Web into engaging digital storytellers. ...show less

Edition/Copyright: 10
Cover: Paperback
Publisher: Routledge N. Y.
Published: 04/06/2010
International: No

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2010 Paperback Fair NO CD; No Access Code; Some delamination and curling; Some highlighting, markings, tears, scratches, creases, discoloration and wrinkling; Significant edge, cover and corner we ...show morear; Unless stated otherwise herein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
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