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Writing for the Mass Media

Writing for the Mass Media - 7th edition

ISBN13: 978-0205627844

Cover of Writing for the Mass Media 7TH 09 (ISBN 978-0205627844)
ISBN13: 978-0205627844
ISBN10: 0205627846
Cover type: Paperback
Edition: 7TH 09
Copyright: 2009
Publisher: Allyn & Bacon, Inc.
Published: 2009
International: No

List price: $97.00

Writing for the Mass Media - 7TH 09 edition

ISBN13: 978-0205627844

James G. Stovall

ISBN13: 978-0205627844
ISBN10: 0205627846
Cover type: Paperback
Edition: 7TH 09
Copyright: 2009
Publisher: Allyn & Bacon, Inc.
Published: 2009
International: No
Summary

This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. The Basic Tools of Writing; Style and Stylebook; Writing in the Media Environment; Writing for Print; Writing for the Web; Writing for Broadcast; Writing Advertising Copy; Writing for Public Relations; Writers and the Law; Copy-Editing Symbols; Grammar and Diagnostic Exams; Problem Words and Phrases; and Advertising Copy Sheets.Introductory media writing.

Table of Contents

Table of Contents Preface xi

Chapter 1: Sit Down and Write What is Good Writing? Getting Ready to Write Basic Techniques Writing for the Mass Media Professionalism The Changing Media Environment And Finally . . .

Chapter 3: Basic Tools of Writing Grammar Sentences Parts of Speech Common Grammar Problems Punctuation Spelling Computer Aids Words, Words, Words Writing With Clarity

Chapter 4: Style and the Stylebook Accuracy Clarity Brevity Journalistic Conventions Journalistic Style Stylebooks The Associated Press Stylebook Language Sensitivity Conclusion

Chapter 5: Writing in the Media Environment The News Culture Elements of News The Importance of Accuracy Deadlines Ethical Behavior The Reporting Method Sources of Information Personal sources Interviewing Observation Stores Sources of Information Writing by Example

Chapter 6: Basic News Writing I The Inverted Pyramid The Lead Paragraph Developing the Story Using Quotations Characteristics of News Stories Transitions Attribution Short Sentences, Short Paragraphs Third Person An Attitude for Accuracy

Chapter 7: Basic News Writing II Other Story Structures Types of News Stories Editing and Rewriting Writing Feature Stories Characteristics of Feature Writing Parts of a Feature Story The Challenge of Writing

Chapter 8: Writing for the Web I Characteristics of the Web Writing Characteristics and Tec