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Young, Black, Rich and Famous

Young, Black, Rich and Famous - 08 edition

ISBN13: 978-0803216754

Cover of Young, Black, Rich and Famous 08 (ISBN 978-0803216754)
ISBN13: 978-0803216754
ISBN10: 0803216750
Cover type: Paperback
Edition/Copyright: 08
Publisher: Bison Books
Published: 2008
International: No

List price: $18.95

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Young, Black, Rich and Famous - 08 edition

ISBN13: 978-0803216754

Todd Boyd

ISBN13: 978-0803216754
ISBN10: 0803216750
Cover type: Paperback
Edition/Copyright: 08
Publisher: Bison Books

Published: 2008
International: No
Summary

InYoung, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version. Shedding light on both perception and reality, Boyd shows that the NBA has been at the forefront of recognizing and incorporating cultural shiftsfrom the initial image of 1970s basketball players as overpaid black drug addicts, to Michael Jordan's spectacular rise as a universally admired icon, to the 1990s, when the hip hop aesthetic (for example, Allen Iverson's cornrows, multiple tattoos, and defiant, in-your-face attitude) appeared on the basketball court. Hip hop lyrics, with their emphasis on ''keepin' it real'' and marked by a colossal indifference to mainstream taste, became an equally powerful influence on young black men. These two influences have created a brand-new, brand-name generation that refuses to assimilate but is nonetheless an important part of mainstream American culture. This Bison Books edition includes a new introduction by the author.

Author Bio

Todd Boyd is the Katherine and Frank Price Endowed Chair for the Study of Race and Popular Culture and professor of critical studies in the University of Southern California, School of Cinematic Arts

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